The challenge
Unifying two renowned lubricant brands (Repsol and United Oil) into a cohesive, energetic booth at Indonesia’s premier automotive expo (GIIAS).
Our approach
- Bold diagonal architectural angles harmonizing Repsol signature orange with United Oil deep blue.
- Multi-tier product display shelves with hidden warm LED lighting accentuating product packaging.
- Custom oil drum tables and a visitor engagement lucky wheel driving sustained foot traffic.
- Perimeter-illuminated elevated stage floor ensuring prominent hall visibility.
Outcome
The GIIAS 2025 Repsol booth emerged as a visitor hotspot, driving remarkable brand recall and high retail conversion over the 10-day show.
