The challenge
Engineering a certified double-decker booth at SIAL Interfood 2025 accommodating dozens of F&B principal brands alongside an executive upper-level meeting suite.
Our approach
- Structural steel framework engineered to strict venue safety standards supporting the upper floor.
- Open ground floor layout with food tasting counters and branded retail display gondolas.
- VIP executive lounge upstairs offering panoramic views of the main exhibition hall.
- Warm orange brand accents radiating energy, hospitality, and culinary excellence.
Outcome
The Pangan Lestari booth became an iconic centerpiece of SIAL Interfood 2025, facilitating major national and international food distribution deals.
