The challenge
Creating a high-end international fragrance exhibition space at ICI 2026 conveying elegance, purity, and sophistication within the cosmetics raw materials hall.
Our approach
- Dual portal arches finished in radiant lemon yellow with 3D illuminated typography.
- Spiral circular pendant chandelier anchoring the central open discussion lounge.
- LED-lit glass showcases and tester counters for client sensory fragrance trials.
- Four-way open floorplan welcoming traffic from all surrounding exhibition walkways.
Outcome
The Marfa Parfum booth brought the luxury fragrance ambiance of Grasse to Jakarta, resulting in extensive B2B inquiries and client engagements.
